Another unsolicited invitation just popped up in my Inbox. Something about closing the Marketing and Sales Gap. It started me thinking, usually a dangerous thing. Why would anyone think I am going to be interested in attending a Webinar about this? Why would they believe I will be willing to invest an hour of my precious time, especially when the event kicks off tomorrow morning…and this the first I have heard of it?
Obviously, whoever in marketing put together the schedule announcing this Webinar believes that the topic is so compelling I will shuffle my calendar to accommodate it. Either that or they think I am just sitting back spending my time blogging away, waiting for their invitation. Hmmm?
My next thought is what is the gap between Marketing and Sales. The former is tasked with creating ways to get more leads to the top of the Sales Funnel. They strategize, plan and come up with creative ways to get prospects interested in finding out more about the products and services that my company offers. Sales, on the other hand, is responsible for taking the leads from the top of the Funnel and moving them through the process of qualifying and closing as quickly as possible. The higher the closing ration the better. So, when you boil it down Marketing gets paid to generate leads; Sales gets paid to convert those leads into revenue. The company logo on everyone’s check is the same, isn’t it? So why is there a gap in the first place? Aren’t both Marketing and Sales responsible for delivering the same thing – the success of the company? Or am I missing something?
Guess I will just have to sign up for the Webinar and see.
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